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Event Details
Mobile is a big deal, a really big deal.Today, Canada supports over 25.3 million mobile connections a number that is expected to reach 28 million by 2012 (IEMR 2011). In other words, 76~84% Canadians are or will be carrying with them a mobile device.In fact, in Canada like the rest of the world, consumers are integrating mobility into nearly every aspect of their lives, including personal communications, entertainment, media consumption, product and services search and commerce.Driving these trends includes advances and adoption of smartphones and tablets, broadband data services and the nearly infinite series of innovative, and not so innovative consumer experiences delivered through and with mobile messaging, voice, mobile internet ad application channels.
The Mobile Marketing Association (MMA) along with its Premium Sponsors, is taking the show on the road and offering a series of interactive workshops - GLOBAL TRUTHS AND REGIONAL RELEVANCE OF MOBILE MARKETING: INSIGHTS INTO THE CANADIAN MARKETPLACE .
Key Takeaways Include:
- An understanding of mobile consumers and their universal behaviors and attitudes
- A familiarity of the latest mobile capabilities, technologies, standards and guidelines and their
potential for marketers
- Actionable information on how to develop and execute a successful mobile marketing strategy
- A clear roadmap for navigating the mobile marketing ecosystem, and a clear understanding of how to engage the players in the industry
VANCOUVER – Monday, October 24th from 8:30am – 12:30pm PST (Registration: 8:00)
Location: Improv Centre -1502 Duranleau Street, Vancouver – Granville Island
CALGARY – Tuesday, October 25th from 8:30am – 12:30pm MST (Registration: 8:00)
Location: Alberta Innovate Technology Centre - 3608 33rd Street NW, Calgary
MONTREAL – Wednesday, October 26th from 8:30am – 12:30pm EST (Registration: 8:00)
Location: Intercontinental Hotel - 360 St-Antoine Ouest - Maisonneuve Room, Montreal
TORONTO – Thursday, October 27th from 8:00am – 12:00pm EST (Registration: 7:30)
Location: OCAD University Auditorium – 100 McCaul Street, Toronto, Ontario
PLATINUM SPONSORS
AGENDA (varies by city – see below for more details)
PLEASE NOTE: the Toronto event starts 30 minutes earlier than the schedule below (registration at 7:30am, event from 8am – 12pm ET)
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Global Truths and Regional Relevance of Mobile Marketing: Insights into the Canadian Marketplace
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8:00 – 8:25
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Registration
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8:25 – 8:30
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Opening Remarks
Vancouver/Calgary/Toronto MC: Michael Becker, Managing Director, North America, MMA
Montreal MC: Nic Gaudreau, VP of Marketing, Yellow Pages Group
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8:30 – 8:40
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Setting the Stage: Global Truths & Trends in Mobile Marketing
All Locations: Michael Becker, Managing Director, North America, MMA
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8:40 – 9:00
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MobileLens: Insights into the Canadian Marketplace & Canadian Mobile Consumer Behavior
Vancouver: Michael Becker,Managing Director, North America, MMA
Calgary: Bryan Segal, Vice President, Sales, comScore
Montreal: Bryan Segal, Vice President, Sales, comScore
Toronto: Bryan Segal, Vice President, Sales, comScore
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9:00 – 9:25
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How Canadian Brands & Retailers can Build Business and Engage the Mobile Consumer: Insights & Strategies
Vancouver: Matt Kojalo, VP Global Advertising Solutions, Poynt
Calgary: Cassy Weber, SVP Monetization, Poynt
Montreal: Matt Kojalo, VP Global Advertising Solutions, Poynt
Toronto: Cassy Weber, SVP Monetization, Poynt
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9:25 – 9:50
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Coffee Break & Networking
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9:50 – 10:10
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Breaking New Ground: How To Engage the Carrier in Today’s Marketplace
All Locations:
Saigin Govender, Manager, Long-Term Strategy & Planning, Rogers
Rami Posner, Product Manager, Rogers
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10:10 – 10:30
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Ensuring Relevant Consumer Engagement in Canada & Beyond: A Look at Next Generation Mobile Services
Today, Canada supports over 25.3 million mobile connections; a number expected to grow to 28M by 2012. But, how do you effectively reach and engage with these subscribers? Join Neustar as they discuss the latest industry innovations in mobile cloud services. Learn how to tap into location, messaging, mobile information, QR codes, and more to drive relevant engagements – all while safeguarding the consumer experience. You can have peace of mind knowing that Neustar is fully managing your privacy requirements so you can stay focused on building smarter mobile solutions. Neustar Intelligent Cloud connects the mobile marketplace through one provider, one agreement, one connection.
Vancouver: Lisa Peterson, Director, Mobile Partnerships & Marketing, Neustar
Calgary: Lisa Peterson, Director, Mobile Partnerships & Marketing, Neustar
Montreal: Pete Langlois, Director, Mobile Innovation & Strategy, Neustar
Toronto: Pete Langlois, Director, Mobile Innovation & Strategy, Neustar
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10:30 – 11:30
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Mobile In Action: Leading Canadian Marketplace Cases Studies
Moderator: Michael Becker, Managing Director, North America, MMA
Vancouver:
1) Arbys Combos it’s Marketing for Franchisees
Amielle Lake, CEO, Tagga Media
2) A Sneak Peek on New Canadian Apps
Frank Franco, Senior Account Director - Western Canada,
Mediative
3) Reaching the Right Audience Through Mobile Social Media
Dejan Mirkovic, VP of Corp Dev & Marketing, AirG
4) Jaguar Case Study
Matt Kojalo, VP Global Advertising Solutions, Poynt
Calgary:
1) Jaguar Case Study
Cassy Weber, SVP Monetization, Poynt
2) Mark’s Work Wearhouse
Adam Goetz, Digital Strategist, Suitcase Interactive
3) Brookfield Homes
Aaron Salus, Strut Creative
4) A Sneak Peek on New Canadian Apps
Duke Mckenzie, SVP of Sales, Mediative
Montreal:
1) Atlantic Lottery: How to Grow your Mobile Database
Through Event-Driven Engagement
Meredith Kidney, Mobile Gaming Specialist, Atlantic Lottery
Corporation
2) A Sneak Peek on New Canadian Apps
Yasha Sekhavat, Senior Product Director, Shopwise
3) Context Awareness Across All Channels, The Missing Piece
Francis Beaulieu, Directeur Sénior, Innovation & Stratégie,
freedomone mobile
4) Jaguar Case Study
Matt Kojalo, VP Global Advertising Solutions, Poynt
5) LolePop Case Study
Martin Dufort, CEO & Founder, WhereCloud
Toronto:
1) A Sneak Peek on New Canadian Apps
Mohamed Kahlain, VP Products & Marketing, Mediative
2) Atlantic Lottery: How to Grow your Mobile Database
Through Event-Driven Engagement
Meredith Kidney, Mobile Gaming Specialist, Atlantic Lottery
Corporation
3) Jaguar Case Study
Matthew Ames, Director of Performance Marketing,
CX Interactive
Cassy Weber, SVP Monetization, Poynt
4) Arbys Combos it’s Marketing for Franchisees
Tagga Media
5) Case Study
Kunal Gupta, Chief Executive Officer, Polar Mobile
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11:30 – 11:40
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Coffee Break & Networking
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11:40 – 12:25
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Panel: Drivers to Stimulate the Canadian Marketplace with Mobile Marketing
Vancouver:
Moderator:
Michael Becker, Managing Director, North America, MMA
Panelists:
Dejan Mirkovic, VP of Corp Dev & Marketing, AirG
Amielle Lake, CEO & Co-Founder, Tagga Media
Kay Gruenwoldt, Founder/Chief Squid,
Walking Squid Advisory
TBA Panelist
Calgary:
Moderator:
Michael Becker, Managing Director, North America, MMA
Panelists:
Margaret Glover-Campbell, SVP, Marketing & PR, Poynt
Jim Carter, President, CMA Alberta
TBA Panelist
TBA Panelist
Montreal:
Moderator:
Michael Becker, Managing Director, North America, MMA
Panelists:
Malik Yacoubi, Vice President, Mobile Marketing, Cossette
Frederic Beauregard, Director of Sales, Eastern Canada,
Motricity
TBA Panelist
TBA Panelist
Toronto:
Moderator:
Michael Becker, Managing Director, North America, MMA
Panelists:
Malik Yacoubi, Vice President, Mobile Marketing, Cossette
Matthew Ames, Director of Performance Marketing,
CX Interactive
Gordon Edall, Manager, Mobile Media, The Globe and Mail
TBA Panelist
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12:25 – 12:30
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Closing Remarks
Michael Becker, Managing Director, North America, MMA
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ASSOCIATION & MEDIA PARTNERS
EXHIBITING SPONSORS
VENUE PARTNERS
For more information contact the MMA at northamerica@mmaglobal.com
Hosted By
Mobile Marketing Association
The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance. The MMA's primary focus is to establish mobile as an indispensible part of the marketing mix. The MMA works to promote, educate, measure, guide and protect the mobile marketing industry worldwide. The MMA's global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Middle East and Africa (EMEA), Latin America (LATAM), and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com.
